First define the problem: what user/customer/member problem will you be trying to solve? In other words, what is your strategic and creative challenge?
In this phase we block out any pre-conceived ideas, or personal biases and understand the challenge from both the company’s and target's perspective in order to find the best outcome.
This phase involves combining your company’s goals with a strong brand and an influx of creative ideas to ensure an extraordinary message.
Research is the key. After exhausting our resources, we develop strategic directions and select the most promising to present in order to achieve your company’s objectives.
Refining involves creating multiple iterations of the project, then testing the response. After this learning step, we refine the message and/or the visuals in order to deliver the strongest creative possible.
Once the project has been published and/or produced, your company will begin to see measurable results that ensure you’ve achieved your goals.