![GBG Process-parts2-04 GBG Process-parts2-04](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-04.png)
Define.
First define the problem: what user/customer/member problem will you be trying to solve? In other words, what is your strategic and creative challenge?
![GBG Process-parts2-05 GBG Process-parts2-05](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-05.png)
Immersion.
In this phase we block out any pre-conceived ideas, or personal biases and understand the challenge from both the company’s and target's perspective in order to find the best outcome.
![GBG Process-parts2-06 GBG Process-parts2-06](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-06.png)
Creative Marketing.
This phase involves combining your company’s goals with a strong brand and an influx of creative ideas to ensure an extraordinary message.
![GBG Process-parts2-07 GBG Process-parts2-07](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-07.png)
Strategic Development.
Research is the key. After exhausting our resources, we develop strategic directions and select the most promising to present in order to achieve your company’s objectives.
![GBG Process-parts2-08 GBG Process-parts2-08](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-08.png)
Refine.
Refining involves creating multiple iterations of the project, then testing the response. After this learning step, we refine the message and/or the visuals in order to deliver the strongest creative possible.
![GBG Process-parts2-09-09 GBG Process-parts2-09-09](https://glassboxgroup.com/wp-content/uploads/2021/06/GBG-Process-parts2-09-09.png)
Results.
Once the project has been published and/or produced, your company will begin to see measurable results that ensure you’ve achieved your goals.