LivOn's Instagram following increased from 900 to 24,000 in three years, organically, without hiring a specialty agency or buying followers. We accomplished this with strategic partnerships and relevant and entertaining branded content.

We have employed several different influencer tactics to meet various objectives from follower growth to sales. We've done this effectively by understanding where each influencer falls in the purchase process. We chose which influencers to partner with by evaluating them on post performance as well as other metrics that may not be readily accessible. These influencers' followings have ranged from 500 to 1 million. We continue to work with influencers for objectives outside of social media, including in-person events.