Now owned by Safe Fleet, Elkhart Brass is the legacy brand with over 125 years of innovation and engineering.
Most companies don’t have the luxury to abandon their marketing program during the rebranding process. We began rebranding the company with a series of print ads targeting various aspects of their business, at the same time, applying this new brand look to the associated company digital and print collateral pieces. All other rebranding efforts stemmed from these core mediums. The social media program was also reinvigorated and has become a major force in Elkhart’s daily communications with fire equipment buyers and firefighters internationally.
Plus, a new division was created called Elkhart Industrial which warranted a separate logo that also needed to to reflect some base design elements of the corporate brand.